The formula for a successful ecommerce store isn’t a secret: drive traffic and increase conversions.
But creating a Shopify website isn’t going to magically make you money. You have to figure out the best marketing tactics that will generate a real ROI. Your marketing strategy should incorporate both onsite and offsite elements and be geared towards generating income by building brand awareness and increasing customer loyalty.
Here are 10 tips to increase your conversion rate and start driving more sales for your Shopify store:
1. Optimize for mobile (simplicity is key)
According to Statista, over 50% of all online shopping will happen on mobile phones by 2021. Responsive design isn’t enough to stay ahead of the curb. Your site should be designed with a complete mobile experience in mind.
Smaller image files to decrease loading time, larger “add to cart” buttons, and simplifying pages that your customers will be scrolling/swiping through with their thumbs will help you create a user-experience that your buyers can enjoy no matter where they pull their phones out.
2. Perfect product pages
Your product pages have one goal: to convert visitors into buyers. Conversion Rate Optimisation (CRO) is the practice of measuring your conversion rates, and analysing your product pages to figure out where you’re losing potential buyers. Do you need higher quality product images? Does the flow of your page encourage your visitors to take action? Perfecting your product pages is one of the best ways to increase sales.
3. Connect social media accounts (Instagram + Facebook store)
Social media is one of the best ways to tell your brand story, communicate your value propositions, and sell your products. Building a large Instagram following by posting captivating photos at the right time and using the proper hashtags gives you an audience to whom you can run contests, offer promotions, and set up direct paths to purchase.
Facebook stores can integrate directly into your Shopify store, so there’s no need to manage two inventories. It’s free to set up and you can begin leveraging your Facebook audience (both professional and personal) instantly.
4. Content marketing strategy
Content marketing is the cornerstone of a solid inbound marketing strategy. It connects you to your customers and increases visibility in search engines. There are a number of different ways to publish content including blog posts, whitepapers, how-to guides and other long-form content, podcasts, and videos, just to name a few. Your content strategy should be geared towards your ideal buyers and personalised to improve their customer experience.
5. Email marketing (get subscribers, improve campaigns, reminder emails)
We’ve said it before and we’ll say it again, email marketing is cost-effective, delivers relevant, customisable content to your users, and generates some of the best ROIs of any marketing strategy. Check out our blog on why you should use email marketing for more info.
6. Engage with online chat
Live chat tools allow you to communicate directly with your visitors. Many platforms allow you to set up different triggers in order to target users at various points in the buyer’s journey. This is another cost-effective way to engage with your audience and learn about their browsing habits.
7. Reduce abandoned carts
We mentioned CRO before, and this is a huge aspect. Every time a user abandons their cart on your website, you’re losing money. There are a number of different methods to increase conversions, including a reminder to complete their purchase, offering a discount or free shipping, or an email recovery option. Test these different methods and see which one is most effective for your store to increase sales.
8. Personalise everything
Gathering behavioral data on your users is one of the best ways to create an unforgettable customer experience. This data can be used to custom tailor emails, offers, and location based trends that will make your customers feel like you really know them.
9. Leverage user-generated content
Everything from product reviews, testimonials, or direct messages and emails is user-generated content. This provides proof that your product fulfills your customers needs. You can utilise it in email campaigns, social media, and even post it on your website.
10. Reward your loyal customers
Focusing on customer retention is another cost-effective method at increasing sales. Customer loyalty programs, special offers, free shipping, and gifts show your clientele that you appreciate their business and care about their satisfaction.
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