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7 Reasons Blogging is So Important for Your Business

At this point in time, most businesses are aware that blogging needs to be a part of their marketing strategy. 

But creating quality content requires a large investment of either time or money, and if you don’t find a way to make your content profitable, your investment can turn into quite the sinkhole.

So why does nearly every business invest in blogging? Well here are the top 7 reasons blogging is an absolutely necessary component of your marketing strategy.

1. Increase your authority

Creating an insightful, accurate and consistent blog is the best way to establish yourself as a leader in your industry’s online community. 

If you can prove that you have the answers people are looking for, they will begin trusting, interacting with and investing in your brand.

In order to get to this level, you must understand what information people are looking for when it comes to your industry (KW research) and be able to create engaging and useful content that answers their questions. 

The best way to do this is by blogging.


2. Learn about your audience

When you first start blogging, chances are none of your posts are going to go viral, increase your traffic by 150% or even generate revenue.

Creating a successful blog is a process that takes time, determination and constant reevaluation.

By publishing posts on a variety of topics, using different tones of voice, implementing CTAs in different parts of your content and looking at the data they generate, you’ll begin to understand what your audience engages with.

This gives you valuable insights into what your audience is looking for. Then you can create more relevant, useful content, tailor your CTAs and offers, and even modify your services to better suit your prospects’ needs. 

3. Increase your SEO

The best way to increase your site’s SEO performance is by performing quality KW research and writing quality content directly related to your target keywords.

Creating topic clusters and optimising your content strategy based on real data will help Google recognise and add authority to your domain. 

The other part is creating engaging content that people actually read. If people are bouncing off your page constantly, Google’s algorithms will push your post down. If they are staying on the page, scrolling to the bottom and clicking on your CTA, you’re going to wind up on the first page.

SEO Graph

4. Drive traffic to your site

By increasing your SEO, distributing your blogs to your email subscribers and sharing/promoting them on social media, you create new avenues for people to land on your website. 

This traffic is especially valuable because the visitors have been led to your site either organically or by engaging with your brand, meaning they already have a vested interest in your brand.

5. Generate leads

This pertinent traffic is a great source for new leads. But simply getting them to your site and reading your content isn’t enough. You need to have relevant, valuable CTAs in place that tell your readers exactly what steps they can take next.


6. Increase conversions

As we said before, monitoring the data your blog gathers will give you valuable insights into what types of content your audience engages with. You’ll also see what types of CTAs are getting clicks and which ones are getting ignored.

By analysing your data, you’ll be able to create more useful and intriguing whitepapers, eBooks and other offers, which will increase your conversion rates. 

7. Give your brand an identity

And last, but certainly not least, your blog is a place where you can tell develop your brand essence. Sharing your story, thoughts and opinions while engaging with readers brings you and your team rewards beyond monetary gain.