Reach, don’t preach: digital marketing is all about putting your customers first.
As the rise of the digital era continues to dominate the business world, digital marketing has become a critical component of any business’s marketing plan and more importantly, it completes the customer circle. Comprising of all things online including website design, email marketing, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), video, content marketing and who can forget… social media, there are a lot of factors to consider when looking at crafting the best digital marketing strategy for your business.
Digital marketing also offers businesses the opportunity to get even closer to their customers, through two-way interaction and engagement. It’s important for any business to consider all marketing, digital included, from standing in their customer’s shoes. It all about them and not you. What content will help them to make better decisions or add-value to their life, while positively impacting on your brand?
CornerPost Creative offers digital marketing services including:
- Responsive website design
- Content marketing
- Mobile and video marketing
- Search engine optimisation
- Online advertising
- Social media marketing and management.
SEO (Search Engine Optimisation) and Responsive Website Design
Over 93% of online experiences begin with a search engine. Therefore, it is imperative your website is mobile-friendly, easily found on page one of Google search and offers a great user experience for users that convert to leads for your business. Read more about Website Design
Paid promotion is of increasing importance as organic reach continues to decline in effectiveness. Advertising through social media channels, retargeting, Google AdWords and display advertising can reap the rewards regarding converting viewers into possible leads for your business.
Education, information, and awareness are essential to helping a customer reach a purchasing decision (one that hopefully puts your business first in line). Good quality and relevant content is an important aspect of building a digital profile for your brand, as it builds trust, value, and authenticity; and positions the business as an authoritative figure within your key industry.
Video is king and will be the dominant marketing tool for the years to come. Video content contributes to the content building and social interaction between business and consumer, amplifying engagement with your customers and prospects. According to Forrester Research, Video is the most powerful digital tool, receiving 1200% more clicks than any other type of social post! And with video marketing predicted to take a whopping 80% of all web traffic by 2019, this trend is here to stay.
Our creative team can put together a strategy for your video content marketing as well as create and produce short videos that get attention and more importantly results.
Social Media Marketing
Social Media is useful in building rapport, engagement and brand identity. Algorithm changes with both Facebook and Instagram have reduced the organic reach for your posts. Therefore, it’s important to have a strategy behind your business’s social activity which includes a paid component for effective and targeted campaigns, to ensure that your message gets to the right audience. Read more about Social Media Marketing