What is Inbound Marketing?
With an inbound approach to marketing your business you will have an unfair advantage for growing your business and getting customers who buy more, stay with you longer, refer their friends, and tell the world they love you. Now, who doesn’t want that for their business?
Inbound marketing focusses on attracting customers through relevant and helpful content by adding value at every stage in your customer’s buying journey. This approach to marketing is all about driving value for customers through relevant content. It’s really the next frontier in content marketing, where the focus in on how each piece of content fits into the customer’s buying journey and how that content can help drive more conversions and sales in your business.
Unlike outbound marketing, which utilised traditional marketing channels like TV, radio and print; inbound marketing doesn’t fight for potential customers attention, but rather, satisfies them by providing solutions to their problems or needs. By creating content in this way, you are more likely to attract qualified prospects and build trust and credibility for your business in a more direct manner. Hence, resulting in more sales in your business and happy customers!
Our Inbound Marketing Services:
- Inbound System Design & Planning
- Buyer Persona & Journey Mapping Workshops
- Inbound Marketing Strategy
- Inbound Marketing Tech Setup & Onboarding
Sam Wardman, our founder, is both highly-qualified and experienced in both strategic marketing and inbound marketing methodologies and technologies. She has specialised in this area of marketing for the past four years and has worked with a variety of clients to implement the inbound marketing methodology into their business with great success. She offers a consultancy-based service to get your business and team ready to implement an inbound marketing approach to your business.
What are the steps to Inbound Marketing?
When we look at inbound from a bigger picture with the customer in mind there are four key steps to cover off:
These four phases will help turn a stranger into a visitor; into a lead; into a customer; and eventually delight them to become a promoter of your business. The holy grail of marketing!
Underpinning the inbound method is a full-stack software solution, which provides a hub for managing all your digital marketing, social media, sales and customer relationship management (CRM). Our preferred software is Hubspot Marketing. Working from within the one hub, makes your marketing efforts more coordinated, targeted and seamless. Helping you to drive customer growth and loyalty in your business much faster and with more success.
Outbound Vs Inbound
Outbound marketing is a traditional method of marketing seeking to obstruct potential customers, a little like mass marketing or pushing a message out far and wide hoping that it resonates with that needle in the haystack. Outbound marketing includes activities such as: advertising, trade shows, seminar series, email blasts to purchased lists and cold calling. It is costly and the ROI is much lower than inbound marketing.
Rather than doing outbound marketing to the masses of people and hoping it gets a bite, we advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry; people who are actively looking for what you have to offer. In order to do this, you need to set your website up like a “hub” for your business; that attracts visitors authentically through search engines, blogging and social media activities. Most importantly, with inbound marketing, all the marketing activities are planned and designed to not only help the customer to be comfortable and informed to make their decision to use your services, but to create a full circle loyalty approach to your customer experience.
We think that most marketers of today are managing their marketing activities like social media, email, content marketing etc. in a siloed approach, rather than connecting them together with a holistic inbound strategy, planned against the intended ideal buyer persona and its buying journey. So, forward thinking marketers need to flip their thinking and focus on inbound marketing rather than ad hoc and often unplanned channel-based marketing.
Proven to Grow Your Business
In the last few years, the change in buying behaviour towards online research and reviews has really sparked the inbound movement. Which focusses on what information or content your prospect customers’ need to help them make a decision and move through the buyer’s journey with your brand.
The good news? The inbound approach continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.
Contact Sam today to book a complimentary chat about how we can get your business started on its inbound journey.
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