Marketing is all about presenting and promoting your products or services to its intended audience to satisfy their needs and provide a solution to a problem. It includes advertising, branding, social media and market research plus a host of other tools.
Our speciality is really around marketing, in particular, we assist many Clubs and small businesses to develop marketing plans and often manage their marketing as an outsourced service. Our creative services including branding, graphic and responsive website design are other key areas. We are also developing a digital marketing arm of the agency. This will allow us to focus on the digital world of marketing, enabling business to better capitalise on this new key service area.
Are your clients regional or metropolitan based? What is your service area?
Our clients are from all over NSW and Queensland. We have many local clients based on the Coffs Coast. We’re proud to service all clients, regardless of their location. Our office utilises many technology programs to connect with business owners remotely.
Do you outsource graphic and website design or do you have people in-house?
We have our own in-house creative team who deliver graphic design and website design projects for our clients. We’re always growing our team of creatives and so there’s a good variety of skill sets and experience in our team to ensure that we have fantastic design outcomes to deliver to our clients. Our team members have worked across a variety of industries and design roles which results in a great level of diversity from CornerPost Creative.
What graphic design services do you have?
Graphic design is an important focus for us and it can encompass anything that needs to be professionally designed. There is really no limit to the world of design. We have done designs for huge billboards, online campaigns, advertising, car signage, annual reports, AGM notices, bus signage, promotional materials, business cards and all matter of stationery. We also provide competitive print services for our clients and can quite often secure very economical rates through our trade printer relationships.
What’s involved in a logo design? Why should we choose you over someone offering a new logo for $99?
A logo is a very important part of your business. It’s the visual symbol that connects a customer to the business. Much more than a font, colours and symbols – it represents the brand, encompassing the core values of your business and its positioning in the market place. You only have to think of the golden arches to know it represents McDonalds or the swoosh tick to recognise Nike. We put a great deal of effort into understanding your business and what you hope to achieve with your business’s brand. Our logo designs start at $650+gst and we also have some great value design packages available for start-up organisations to take advantage of too.
I’ve just started my own small business. Can you help me get it off the ground?
We sure can. We have helped many new businesses get started in the business world. Start-ups are exciting and require a lot of energy and we really love the process of working with our clients to help turn their ideas into reality. We offer great start-up design packages to help businesses kick-off in a cost-effective way. Plus, we are well connected and can often put you in touch with the right support businesses such as accountants, insurance brokers, financial advisers and other helpful contacts.
Why do I need a website?
Websites are basically imperative in today’s online world. Everyone is online in some form or another. You only have to think of yourself and what steps you might go through to find a new hairdresser, vet or plumber… do you jump online to do your research? Most of us would say a definitive yes. So why wouldn’t you have your business online, ready to be found by a potential new customer or even to provide a service touch point for an existing customer. The simple fact is that if you are not online, you are losing business.
What might a new website entail?
A new website usually requires a fresh new approach to the design, content, images and even some new features like social media, email integration or even a shopping cart. Our approach to a new website is pretty straight forward. Firstly, we meet with our client for a ‘discovery’ style meeting to discuss the outcomes they would like from the new website and gather important information. We then work collaboratively with the client to develop a website scope, and progress the website to create a home page design mock up and a list of content and information required for the site. Once the client is pleased with the design drafts, we then move into building the website which may take between 3-7 days. The client then has the opportunity to play with the draft site live (the site is not yet public) and when everyone is happy we do our pre-flight checklist and launch the website. It’s a pretty easy process and definitely not as scary or daunting as many would imagine. Besides, we’re more than happy to hand-hold through each and every step if needed.
What is ‘responsive’ web design?
Responsive design is all about developing your website to display its content effectively on any sized web-enabled device such as a mobile, laptop, tablet or desktop computer. The grid-like structure of responsive websites allows for easy content display and readability across all devices so the site looks great in any format. This readability suits many users as most searches are completed on mobiles or tablet devices rather than on computer desktops!
What is SEO and why does it matter?
SEO stands for Search Engine Optimisation and reflects how well your website ranks in user search results through search engines such as Google. This is often organically created which means that if a website has good SEO than it will rank better in search results i.e. on the top of page one of results.
SEO considers how search the engines work, what people search for including actual phrases or keywords and how these search terms are relevant to your website’s content. It’s quite complex and involves a great range of strategies to improve SEO ranking for a website (too extensive to detail here) but we can tell you that it’s an important aspect of your website. We encourage you to invest in a good SEO consultant as they are worth their weight in gold.
What is digital marketing?
Digital marketing broadly encompasses marketing in the online space including SEO, SEM (Search Engine Marketing), online advertising, content and email marketing, social media marketing and other tactics. Digital marketing is all about reaching target customers, creating leads and converting these leads into customers. It focusses on brand, sales and product marketing tactics and aims to strategically create leads through a variety of such strategies and technologies.
What is social media and how might I use it in my business?
Social media incorporates a range of web-based technologies founded from the Web 2.0 era including social platforms like Facebook, Twitter, LinkedIn, Instagram and What’s App among hundreds of others. Each platform is based on the premise of sharing user-generated content, connecting people, creating conversations and experiences with brands, products, people and so on. Many social media channels or platforms are accessed via mobile, tablet app or via desktop, where the platform permits. Social media has fundamentally changed the way the world communicates and as a result, it forms an important part of an overall marketing plan for the vast majority of businesses.
What social media channels should I be on?
This answer will differ for every single business. There is no blanket answer – no straight-forward ‘yes’ or ‘no’ as it depends on your products or services, target audiences, resources and so on. Each business needs to look at the options available in social media and should analyse them based on suiting their audience, key offerings and overall objectives and goals. Attention needs to be paid to resourcing social media efforts; it’s not about simply having a page or profile, but actually having a social media strategy, including what you’re going to communicate, how you’re going to interact and when and how this will be done.